What Is An Email Template?

Definition:

An email template is, in the most basic terms, an html document. Or in other words, it is like a miniature web page. The coding tells the readers email program how to render the email newsletter.

Benefits of An Email Template

Why should you use an email template? Using a email template for newsletters is important for three key reasons:

1. it saves creation time, because the same template can be used every time the newsletter must be sent, and
2. it ensures that the newsletter will render the same (more or less) on every recipients computer.
3. it allows a design element to be used in your newsletter, following your Web site design and incorporating social media, photos and your corporate logo.

Email templates are available from three sources:

1. You can create your own, either by hand coding or in a WYSIWYG editing program
2. You can purchase (or download free) templates
3. You can use free templates provided by your email marketing service. This is the most common source.

Learn more about where to find email templates.

When Do You Use An Email Template?

An email template can be used when sending your daily messages to clients, suppliers and friends. But the most common application is when sending an email newsletter - primarily in email marketing. The template creates a consistent feel to your weekly or monthly mailings, thus helping your mailing list get used to receiving your marketing.

If you are new to email marketing, you might want to check out these great email marketing tips.