Learn About Email Marketing With Campaigner Interview with Mike Pugh, VP of Marketing at j2 Global

Mike Pugh is vice president of marketing at j2 Global Communications, Inc., a pioneering provider of cloud-based services. Campaigner is a division of j2 Global.

Campaigner is an email marketing firm. They offer a full set of tools and templates to get started in email marketing. Mike recently responded to a Q&A covering everything from the basics of email marketing to how they market as a company and the future of email marketing. The interview is divided into three sections:

1) What is Campaigner?

Mike Pugh covers the basics of email marketing:

• What differentiates Campaigner from the other email marketing firms
• Why should an online business use email marketing?
• How to avoid becoming a "spammer"

Read the full What is Campaigner section.

2) How Does an Email Marketing Company Market Itself?

So email marketing is an important marketing tool for every online business. But how does an online business market itself? In this section, Mike covers:

• How does Campaigner market itself?
• The role of email marketing in Campaigner's marketing strategy?
• What role does the affiliate program play in their marketing plan?
• How has the email marketing industry changed in the last five years?
• What social media networks and communities do you use to communicate with clients and prospects?

Read the full How Does an Email Marketing Company Market Itself section.

3) The Future of Email Marketing

Is email marketing dying, thanks to social media? Mike Pugh discusses the following questions:

• Where do you see the email marketing industry in 5 years from now?
• Social media, such as Facebook and Twitter, has really changed how we communicate. How has this change affected your business?
• Are email lists typically larger or smaller than social media followings, such as Facebook fans, or Twitter followers? Are they typically the same people in both groups?
• What’s the most important component of an email marketing campaign?

Check out all of Mike's responses in the The Future of Email Marketing section.

Mike Pugh is vice president of marketing at j2 Global Communications, Inc., a pioneering provider of cloud-based services. Campaigner is a division of j2 Global.