Constant Contact Email Marketing Review

the Bottom Line

Constant Contact is one of the easiest to use email marketing services available. Without any knowledge of coding, you can easily create a professional email newsletter and campaign. Their great set of templates make it fast and painless.

Vendor's Site

Pros

• Easily chose a great template for your newsletter using the dynamic selector tool.
• Great insertion tools, including video, images and transaction buttons.
• Realistic preview and editing modes helps speed up newsletter creation.

Cons

• Only one business/website per account. Multiple sites means you'll need multiple accounts.
• Confirmed Opt-In is off by default. This focus on listing building reduces list quality.

Description

• Constant Contact is a veteran in the email marketing industry.
• They offer email marketing as their core product, but they also offer survey and event management tools.
• A free 60 day trial is available.

Guide Review - Constant Contact Email Marketing Review

Constant Contact offers a solid set tools to build an email list and then to execute effective campaigns.

I’m impressed by their template selector tool. Its one thing to have more than 400 templates - and its obviously something else to be able to sort through them to find just what you’re looking for. Their template selector tool sorts by Industry (15 categories) or Type (18 categories). Under the Type options, all the standard ones are there, along with two unique ones: Social Media and Spanish. These are great additions and really improve the set. Other sort criteria includes alignment (number of columns and alignment of side bar) and colors. In a matter of seconds the more than 400 themes can be reduced down to the few that will match your requirements.

There are also integration options that can immediately monetize your newsletter. Paypal and Amazon.com payment links are easily added. Also, the six top social networks are easily integrate by means of links into your newsletter.

Their best feature is the ease of customization. Images are easily exchanged and videos inserted without any need for coding knowledge. The editing tool gives a realistic view, as does the Preview view. Test emails are easily created and sent (both in text and html formats) from within the editor. Text versions of the email are created automatically saving time and offering a option for subscribers who can’t, or don’t want to, receive html emails.

This was the simplest and most dynamic editing tool that I’ve ever used in an email marketing service. Certainly worth signing up for the free 60 day trial.

Learn about other email marketing services.