Learn About Email Marketing :With AWeber Interview with AWeber CEO, Tom Kulzer

Tom Kulzer is CEO of AWeber Communications and he recently took a few minutes to chat with Bryan Haines.

AWeber Communications is an email marketing firm. They offer a great set of tools and templates to make it easy to get started and be successful in email marketing. Tom took recently responded to a Q&A covering everything from the basics of email marketing to how they market as a company and the future of email marketing.

The interview is divided into three sections:

1. What is AWeber
2. How AWeber Markets Itself
3. Future of Email Marketing

Here's more detail on whats covered:

1) What is AWeber?

Tom Kulzer covers the basics of email marketing:

• Why he started AWeber
• What differentiates AWeber from the other email marketing firms
• Why should an online business use email marketing?
• How does AWeber help build a responsive following?
• How to avoid becoming a "spammer"

Read the full What is AWeber section.

2) How Does an Email Marketing Company Market Itself?

So email marketing is an important marketing tool for every online business. But how does an online business market itself? In this section, Tom covers:

• How does AWeber market itself?
• The role of email marketing in AWeber's marketing strategy?
• What role does the affiliate program play in their marketing plan?
• How has the email marketing industry changed since founding AWeber?
• What social media networks and communities do you use to communicate with clients and prospects?

Read the full How Does an Email Marketing Company Market Itself section.

3) The Future of Email Marketing

Is email marketing dying, thanks to social media? AWeber CEO, Tom Kulzer discusses the following questions:

• Where do you see the email marketing industry in 5 years from now?
• Social media, such as Facebook and Twitter, has really changed how we communicate. How has this change affected your business?
• Are email lists typically larger or smaller than social media followings, such as Facebook fans, or Twitter followers? Are they typically the same people in both groups?
• What’s the most important component of an email marketing campaign?

Check out all of Tom's responses in the The Future of Email Marketing section.

Tom Kulzer is CEO of AWeber Communications and he recently took a few minutes to chat with Bryan Haines.