What is Campaigner?

Mike Pugh is vice president of marketing at j2 Global Communications, Inc., a pioneering provider of cloud-based services. Campaigner is a division of j2 Global.

Bryan: What does Campaigner do?

Mike: Campaigner is an email marketing service that makes it easy for small-to-medium-sized businesses and organizations to send professional and relevant emails to their customers, prospects and members.

Bryan: How does Campaigner differentiate itself from the other email marketing firms? What makes you stand above the others?

Mike: We are obsessed with our customer’s satisfaction and success. We want to make email marketing as simple and effective as possible for them. Campaigner is the only email marketing service that offers free telephone and email support based out of North America 24 hours a day, seven days a week.

Bryan: Why should online businesses use email marketing?

Mike: It’s the fastest, most cost effective way to communicate with your audience. It has the highest ROI of any form of direct marketing. The DMA supports this by stating that you can expect a return for every marketing dollar spent, doing email marketing right, of $43 for 2009.

Bryan: How does Campaigner help build a responsive following?

Mike: By listening to our customers and making them an integral part of our product development.

Bryan: Everyone hates spam. How does your company prevent your users from becoming “spammers”?

Mike: We have an excellent team of postmasters that have been doing this for many years. We are also founding members of the “Email Senders and Providers Coalition” and adhere to the most-stringent best practices and reputation management techniques.

Mike Pugh is vice president of marketing at j2 Global Communications, Inc., a pioneering provider of cloud-based services. Campaigner is a division of j2 Global.

This is Part One of the full Learn About Email Marketing With Campaigner interview with Mike Pugh.