Question: How can I send bulk Email responsibly?
Answer: Always use these four elements to send out a responsible bulk Email ad campaign:
1. Accurate subject line
"You forgot!" or "Remember me?" is not only misleading, it's also a trick spammers use. Since it's a widely common practice to use deceptive subject lines, it's also a tip off to spam blocker software and Email filters.
Your message may never make it to your intended recipient. Keep subject lines simple and straightforward.
2. Acccurate headers
Spammers often forge the headers on the Emails they sent. This means they attempt to bypass any means you have of tracking down their true location and ISP.
3. Use your physical street address
Let consumers know there is a person and a real business behind your messages. Give them your physical street address in all correspondence.
Most spammers simply use their Email address and don't give out any kind of contact information such as telephone numbers or street addresses. If you do give out this information, it lends so much more credibility to your message and the company behind it.
4. Give consumers a way to opt-out
You're not going to gain business by forcing someone to receive your messages. Give them the option to unsubscribe from your mailings and truly allow them to do so.
Since most spammers devise a trick that makes people think they're opting out when all it does is confirm there is a real live person on the other end of that Email address, you should run a legitimate way to allow someone to discontinue receiving your messages.
1. Accurate subject line
"You forgot!" or "Remember me?" is not only misleading, it's also a trick spammers use. Since it's a widely common practice to use deceptive subject lines, it's also a tip off to spam blocker software and Email filters.
Your message may never make it to your intended recipient. Keep subject lines simple and straightforward.
2. Acccurate headers
Spammers often forge the headers on the Emails they sent. This means they attempt to bypass any means you have of tracking down their true location and ISP.
3. Use your physical street address
Let consumers know there is a person and a real business behind your messages. Give them your physical street address in all correspondence.
Most spammers simply use their Email address and don't give out any kind of contact information such as telephone numbers or street addresses. If you do give out this information, it lends so much more credibility to your message and the company behind it.
4. Give consumers a way to opt-out
You're not going to gain business by forcing someone to receive your messages. Give them the option to unsubscribe from your mailings and truly allow them to do so.
Since most spammers devise a trick that makes people think they're opting out when all it does is confirm there is a real live person on the other end of that Email address, you should run a legitimate way to allow someone to discontinue receiving your messages.
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6 commentaires:
Personalize your marketing emails. Addressing people by their name is only the first step. Use all of the information you've gathered about your subscribers.
Bulk email software
I Would like to add some points to the answer of this question . One of the most important thing for sending bulk email is focusing the right audience or targeted audience. Secondly we should also track the click we get on our email and filter the email list according to response and interest of people. Sending email to user who is not interested in our email is just wastage of resource as well as it may cause annoyance to people.
Companies should really consider responsible email usage in order to create a good online reputation.
Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates
Email Marketing Company | Bangalore Website Development Company
Email marketing is one of the best digital marketing strategies.Good post.
Web Design Services India | Web Design Companies Bangalore
Sending Bulk email is one of the strategy in marketing field that named email marketing.But now there are more good marketing strategies are available apart from this email marketing.
Web Design Company | Web Designing Companies Bangalore
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